Connecting you with the right healthcare companies to build a strong flow of revenue.

We work with B2B Health-Tech Companies and help them fill their calendar with ready to buy leads.

Who Is
This For?

SaaS Health-Tech Companies looking to grow their business by connecting with independent medical practices, clinics, and healthcare providers.

We specialize in generating qualified meetings for you by targeting the right prospects — your Ideal Customer Profiles.

Our approach combines a precise list, strategic messaging, and a tailored outreach process to engage decision-makers effectively, ensuring your emails stay relevant and land in inboxes, not spam.

If you’re looking to streamline your sales process and create predictable growth, let’s connect!

Outbound Email Strategy: Turning Prospects into Meetings

Step 1: Breaking into the Inbox

Getting your emails into a prospect’s inbox isn’t just about hitting “send” anymore—it’s practically a science experiment. Behind the scenes, there’s a complex dance involving MX, SPF, DKIM, and DMARC records, all meticulously aligned and validated on the DNS.

Each email domain we use is kept separate from your main domain to protect your primary communications and ensure that important emails or opted-in marketing messages don’t end up flagged as spam. To further optimize deliverability, these inboxes go through a structured warm-up process, where AI-driven systems simulate engagement to build credibility with spam filters. This approach ensures your emails are recognized as legitimate, improving their chances of landing directly in your prospects’ inboxes.

Although we haven’t reached the point where every email needs to be completely unique (and we’re glad for that!), the landscape is always evolving. Luckily, ColdCraftEngine stays ahead of the curve, managing these processes and ensuring your emails land right where they belong: in the inbox, not the purgatory.

Step 2: Building Your Perfect Customer List

In the healthcare industry, medical practitioners are constantly overwhelmed with information—articles, webinars, LinkedIn posts, product demos, you name it. They already know the challenges they face and have the resources to find solutions. So, why would they want to be interrupted by a cold sales pitch from just anyone?

The modern approach uses data to pinpoint companies that match the profile of your past successful customers. For instance, if your ideal customer is an MD in general medicine with an independent practice and over 15 Google reviews, precise targeting is key.

Here’s the catch: no single database will give you that perfect, accurate information. At ColdCraftGen, we leverage over 22 specialized databases, cross-referencing them to ensure we identify the right prospects for your outreach.

With our experience in building targeted lists for medical practitioners and healthcare professionals, we can craft outreach with laser-sharp accuracy, and more importantly, guide us on what to say. This approach not only ensures the right people are contacted, but it also powers the relevance and effectiveness of your messaging.

Step 3: Crafting the Right Message

Now that we have the right data, it’s time to put it to work by crafting emails that get results. Research shows that short emails—under 75 words—are the most effective at getting responses. Interest-based calls to action (CTA) are far more powerful than generic ones like “book a call” and can boost engagement by 5x. And here’s something you might not know: emails written at a 5th-grade reading level have been shown to increase response rates by 32%.

Want an easy trick for getting noticed? Use subject lines that sound like they’re from a colleague or customer (without deceiving anyone, of course), and you’ll see a 47% increase in responses. Personalizing emails based on a prospect’s LinkedIn profile or website—like referencing when they started their current role—can increase your chances of getting a reply by 5x as well.

The best part? All the data we gathered in Step 2 comes into play here too. We don’t have to guess what to say anymore. We rely on proven frameworks and guidelines to draft emails that are tailored for your healthcare prospects. By leveraging all this data and insight, we don’t just send out cold emails—we send out warm, personalized messages that hit the mark.

Step 4: Refining for Success

Now that we’ve got the data, crafted the perfect message, and reached out to the right prospects, the next critical step is ongoing refinement. The best outreach strategies aren’t static; they’re constantly evolving. This means regularly testing subject lines, email copy, CTAs, and even targeting criteria to find out what truly resonates with your audience. What worked last month might not work today, so we stay agile, adapting based on results and insights.

A/B testing is at the heart of this process. It allows us to experiment with that the different email versions, subject lines, and approaches to see which ones generate the most responses. For example, one subject line might get a higher open rate, but another could lead to more meaningful conversations. By constantly testing and analyzing these variables, we ensure your outreach is always improving and that you’re maximizing your return on investment.

At ColdCraftGen, we don’t just set and forget. Our commitment to constant iteration and testing ensures that your outreach remains effective and relevant, consistently delivering more qualified meetings with the right prospects. It’s a process of continuous learning that leads to better results over time, helping you scale smarter, not harder.

See What’s Included For Your Campaigns

1-On-1 Onboarding & Support

Dedicated Account Manager

Inbox Setup

Lead List Built

AI-Powered Personalisation

Campaign Cadence Copy

DFY Email Campaigns

Weekly Reporting

Your Frequently Asked Questions, Answered.

  • Results can vary based on the campaign specifics. However, our streamlined process ensures that health-tech companies with product marketing fit will start seeing results within a few weeks of launching your campaign.

  • You will have a dedicated customer success manager who will onboard you, provide 1-on-1 support, weekly reports, and be available for any questions or concerns throughout the campaign.

  • Meeting ready leads aren't your typical PPC lead. These leads are highly qualified as we're targeting medical professionals/practitioner and are showing direct interest into your health-tech product and the willingness to get on a call.
    We’re literally reaching out to a lead-list approved by you with a hyper personalized message and then managing the response to convert them into a meeting-ready-lead.

  • Our core service includes lead generation through targeted email campaigns for SaaS health-tech companies.
    This method is chosen for the effectiveness in reaching and engaging with a wide yet specific audience pertinent to your business needs.

Your next healthcare lead is just a conversation away. Let’s connect!